Our Book
- Seven Winning Strategies of Green Marketing
- 29 exhibits, charts, and graphs
- In-depth profiles of Tom's of Maine, Patagonia, and Stonyfield Farm
- Over 40 other case examples of green products, services, and other business initiatives
How to order the book
A new copy of the book can be ordered from Amazon.com where you can peak into the entire contents. You can also borrow a book from your local business library, or search for a used copy at powells.com, abebooks.com or other leading booksellers. Note: if you search for a used copy, it could be priced higher than new, and it might be the first rather than the second edition.
If you have any questions, feel free to contact us.
Testimonials
"I am certain that I will be able to utilize this book, with its practical examples, as a guide for providing information to our customers on the environmental quality of our products."
Thomas J. Dagon
Director, Health, Safety, and Environmental Affairs Worldwise Business Units - Eastman Kodak Group"Green Marketing provides an enlightening look at the importance of the environmental perceptions to marketplace consumers.... A key insight, substantiated by HP's experience, is that investing in the environment pays solid dividends in improved customer loyality."
Doug Johnson
General Manager - Hewlett-Packard Laserjet Supplies"The last 10 years have produced an explosion of opinions and theories on environmental marketing..... But those-in-the-know know that Ottman's Green Marketing" is the authorative text on the subject.... It's required reading for anyone involved in marketing any product or service."
Sol Salinas
Director of Strategic Planning - EPA ENERGY STAR Buildings and Green Lights Program
